Video Planning

This is a project for producing videos based on social media data analysis. We monitored discussions on specific cities and attractions on Chinese social media, leading to the directing and producing of tourism promotional videos for the cities of Jinan and Yantai. 

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Specifically, we obtained data from the most-discussed tourism topics on social media, such as leisure options and cuisine, for each city over the past three years, and created a database. We considered the number of posts, retweets, comments, and likes as key indicators. The higher these indicators, the more popular a topic is likely to be among tourists. Below is a sample: