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J
Marketing Strategy - Big Data
Client: Four Seasons Hotel
2024
Marketing Strategy - Four Seasons
Four Seasons Hotels and Resorts was founded in the spring of 1961 in downtown Toronto, Canada. Over more than 60 years of growth, the company now operates 133 hotels and resorts across 47 countries. Today, Four Seasons is recognized as a world-renowned luxury hotel brand.
After an intensive survey of the global travel and hospitality industry, we combined several big data marketing case studies to design a marketing strategy for Four Seasons focused on data-driven personalized service.
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